Top Canadian Makeup Brands to Try in 2024

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Best Makeup Brands In Canada

Canada is home to a vibrant cosmetics industry that boasts a variety of innovative and high-quality makeup brands. Whether you're searching for luxury beauty products, affordable cosmetics, or eco-friendly options, Canada offers an array of brands to suit every taste and budget. In this blog, we’ll explore some of the best makeup brands based in Canada, highlighting their unique attributes and what makes them stand out in the global beauty market.

1. MAC Cosmetics

Origin: Toronto, Ontario About: Founded in 1984 in Toronto, MAC Cosmetics initially catered to professional makeup artists but quickly gained a wider audience due to its high-quality products and rich pigments. Known for setting trends rather than following them, MAC remains a favorite among both professionals and beauty enthusiasts.

Standout Products:

  • Studio Fix Fluid SPF 15: A modern foundation that combines a natural matte finish and medium-to-full buildable coverage with broad-spectrum UVA/UVB SPF 15 protection.

  • Retro Matte Lipstick in Ruby Woo: This very matte vivid blue-red lipstick is known for its striking color and long-lasting wear that has become iconic in the beauty world.

  • Eye Shadows: MAC's eye shadows are praised for their highly pigmented and blendable qualities, available in a vast range of colors and textures.

Where to Buy:

  • Retail Stores: MAC products are available globally at MAC stores and counters in major department stores.

  • Online: You can shop for their products on the MAC Cosmetics website, which offers a comprehensive range of their latest products and classics, or through various online retailers like Sephora and Ulta.

2. Cover FX

Origin: Toronto, Ontario About: Established with the intention of giving users customizable options in their makeup routines, Cover FX is renowned for its dedication to producing high-quality makeup for all skin types, particularly suitable for those with sensitive skin. Their products are free from parabens, fragrance, gluten, mineral oils, and talc.

Standout Products:

  • Custom Cover Drops: This revolutionary product allows you to transform any liquid beauty product into a tailored foundation.

  • Power Play Foundation: Known for its modern matte finish, this foundation offers all-day wear and powerful shine control without comprising comfort or color.

Where to Buy:

  • Online: Cover FX products are available through their own website and major online beauty retailers like Sephora.

  • Physical Stores: Available at selected beauty shops and department stores internationally.

3. Nudestix

Origin: Toronto, Ontario About: Nudestix was launched by a mother and her daughters with the ethos of beauty made easy. Packaged in simple stick forms for easy application, Nudestix offers solutions for quick and effective makeup routines, emphasizing cruelty-free and vegan formulations.

Standout Products:

  • Magnetic Eye Color: An ultra-long-wearing eye shadow pencil that doubles as eyeliner.

  • Nudies Matte Blush & Bronze: These dual-action sticks can be used to add a touch of color or contour, coming in a creamy formula that is easy to blend and build.

Where to Buy:

  • Online: Directly from the Nudestix website, which often features the full range of their products, as well as from online retailers like Sephora.

  • Retail Stores: Nudestix is also available in various cosmetic stores and select department stores worldwide, offering consumers the chance to test products before purchasing.

These Canadian makeup brands not only offer diverse products catering to a wide range of beauty needs but also embody commitment to quality and inclusivity. Whether you are looking for professional-grade makeup, products suitable for sensitive skin, or quick and easy beauty fixes, MAC Cosmetics, Cover FX, and Nudestix provide excellent options.

4. Bite Beauty

Origin: Toronto, Ontario About: Bite Beauty, based in Toronto, is celebrated for creating highly pigmented lip products made from food-grade ingredients. The brand focuses on lipsticks that not only deliver intense color but also nourish the lips, making them a favorite among beauty enthusiasts who prefer clean beauty products.

Standout Products:

  • Amuse Bouche Lipstick: Richly pigmented, creamy, and hydrating, this lipstick is made with organic oils and butter, delivering antioxidant-rich nourishment.

  • Agave+ Daytime Vegan Lip Balm: A hydrating lip balm crafted from agave nectar and cocoa butter to provide soothing and long-lasting hydration.

Where to Buy:

  • Online: Bite Beauty products are available on their website and through Sephora’s online store.

  • Retail Stores: Exclusively available at Sephora outlets across Canada and internationally.

5. Lise Watier

Origin: Montreal, Quebec About: As a pioneer in the Canadian beauty market, Lise Watier from Montreal offers a comprehensive range of makeup products. Their products combine advanced technologies with luxurious and efficacious formulations, focusing on enhancing and celebrating natural beauty.

Standout Products:

  • Portfolio Professional Correctors: Known for its versatility and effectiveness in concealing imperfections.

  • Neiges Eau de Parfum: Iconic fragrance celebrated for its unique blend of scents inspired by the Canadian winter.

Where to Buy:

  • Online: Available on the Lise Watier website and other Canadian beauty retailers online.

  • Retail Stores: Found in major Canadian retailers like Shoppers Drug Mart, London Drugs, and Hudson’s Bay.

6. The Ordinary

Origin: Toronto, Ontario About: Part of the innovative Deciem beauty group, The Ordinary offers scientifically driven skincare and makeup products at an accessible price point. The brand has gained a cult following for its straightforward approach to skincare, focusing on basic, active ingredients.

Standout Products:

  • High-Adherence Silicone Primer: A blurring surface smoother and primer that enhances the look and longevity of makeup application.

  • Coverage Foundation: A lightweight full-coverage foundation available in a comprehensive shade range that offers a semi-matte finish.

Where to Buy:

  • Online: Directly from The Ordinary’s website or through distributors like Sephora and Ulta.

  • Retail Stores: The Ordinary’s standalone stores and select third-party retailers.

7. Cargo Cosmetics

Origin: Toronto, Ontario About: Cargo Cosmetics is renowned for its innovative, professional-quality makeup designed to withstand travel and long wear. The brand's products are a favorite among professional makeup artists and consumers who need reliable, versatile makeup.

Standout Products:

  • Swimmables Longwear Eyeshadow Sticks: Waterproof, crease-proof shadow sticks that are perfect for long days or humid conditions.

  • Cargo_HD Picture Perfect Pressed Powder: A high-definition powder that offers a photo-ready finish.

Where to Buy:

  • Online: Available on Cargo Cosmetics’ website and beauty retailers like Ulta.

  • Retail Stores: Select makeup and beauty retailers worldwide.

8. Annabelle

Origin: Montreal, Quebec About: Annabelle is celebrated for its vivid, highly pigmented cosmetics that make bold statements. Known for providing high-quality, accessible beauty products, Annabelle encourages creativity and self-expression through a colorful range of eyeliners, lipsticks, and foundations.

Standout Products:

  • Waterline Matte Kohl Eyeliner: Ideal for adding intensity to the waterline, this eyeliner is long-lasting and available in various shades.

  • BigShow Lip Shine: Known for its glossy finish and moisturizing properties, this lip shine adds both color and care to your lips.

Where to Buy:

  • Online: Annabelle products can be purchased through their official website or Canadian retailers like Walmart and Shoppers Drug Mart online.

  • Retail Stores: Widely available across Canada in drugstores and supermarkets that stock cosmetics.

9. Pure Anada

Origin: Morden, Manitoba About: From the heart of Manitoba, Pure Anada taps into the essence of nature to create cosmetics that are not only beautiful but also kind to the skin and the environment. Offering a range of natural, cruelty-free products, Pure Anada is committed to ethical practices and sustainable sourcing, appealing to eco-conscious consumers.

Standout Products:

  • Pressed Mineral Eye Color: These eyeshadows are made with natural minerals and are known for their smooth application and blendability.

  • Natural Mascara: Free from harsh chemicals, this mascara is gentle on the eyes and ideal for those with sensitive skin.

Where to Buy:

  • Online: Directly from the Pure Anada website, which also offers a guide on how to choose the right shades and products.

  • Retail Stores: Available at select health food stores and boutiques across Canada that specialize in natural beauty products.

10. Vasanti Cosmetics

Origin: Toronto, Ontario About: Founded by three sisters in Toronto, Vasanti Cosmetics stands out for its focus on creating products that enhance and match diverse skin tones. Their formulations are designed to be vibrant, long-lasting, and health-focused, ensuring that every user finds their perfect match for radiant, healthy-looking skin.

Standout Products:

  • Brighten Up! Enzymatic Face Rejuvenator: This powerful exfoliator uses papaya enzymes and professional microcrystals to brighten and smooth the skin.

  • Liquid VO2 Color Correcting Concealer: Specially formulated to combat dullness and uneven skin tone, this concealer is a favorite for its lightweight yet effective coverage.

Where to Buy:

  • Online: Vasanti Cosmetics products are available through their official website and other online beauty retailers.

  • Retail Stores: Select pharmacy chains and beauty stores in Canada and internationally.

Conclusion: Celebrating Canadian Excellence in Beauty

The Canadian beauty scene is rich and diverse, offering a plethora of brands that cater to a wide range of preferences and needs. From the trendsetting formulations of MAC Cosmetics to the eco-conscious offerings of Pure Anada, each brand brings something unique to the table. Whether you are drawn to the professional-grade products of Cover FX, the innovative beauty solutions from The Ordinary, or the vibrant and inclusive offerings of Vasanti Cosmetics, there's no shortage of quality and creativity.

Annabelle's playful and pigmented products encourage self-expression, while Nudestix's minimalistic approach simplifies beauty routines without compromising on performance. Meanwhile, Bite Beauty continues to redefine what lip products can be, focusing on safe and nourishing ingredients, and Cargo Cosmetics provides durable and versatile options ideal for travel or long days.

For those looking to support local industries and enjoy products tailored to Canadian sensibilities—from harsh winters to humid summers—these brands offer reliable solutions. They not only adapt to global beauty trends but often set them, all while committing to higher standards of production, ethical sourcing, and respect for the environment.

This comprehensive look at Canada's best makeup brands showcases the country's commitment to excellence and innovation in the beauty industry. Whether you are a seasoned makeup enthusiast or just starting to explore the world of cosmetics, Canadian brands offer a wealth of products that can enhance your beauty routine while supporting local businesses. Explore these brands to discover new favorites and experience the best of Canadian beauty.

FAQs About Makeup Brands in Canada

1. What are some popular Canadian makeup brands?

Popular Canadian makeup brands include MAC Cosmetics (originally from Canada), Cover FX, Bite Beauty, and The Ordinary. These brands are known for their quality products and have garnered international acclaim.

2. Can I find international makeup brands in Canadian stores?

Yes, international makeup brands are widely available in Canadian stores. Retailers like Sephora, Shoppers Drug Mart, and Hudson’s Bay carry a wide range of global brands, including but not limited to NARS, Anastasia Beverly Hills, Tarte, and Too Faced.

3. Are there cruelty-free makeup brands in Canada?

Many Canadian makeup brands are committed to cruelty-free practices, including Lise Watier, Marcelle, and Annabelle. Additionally, international cruelty-free brands are also accessible in Canada, ensuring a wide selection for ethical consumers.

4. What Canadian makeup brands are vegan?

Bite Beauty, Cover FX, and The Ordinary are examples of Canadian brands that offer vegan makeup products. These brands emphasize ethical formulations without animal-derived ingredients.

5. How can I support local Canadian makeup brands?

Supporting local can be done by purchasing directly from the brands' online stores, choosing Canadian brands at major retailers, and promoting them on social media. Many local boutiques and pop-up shops also feature products from smaller, independent Canadian makeup brands.

6. Do Canadian makeup brands offer products for all skin tones?

Many Canadian makeup brands are known for their inclusive range of products catering to a diverse array of skin tones. Brands like Cover FX and MAC Cosmetics, in particular, offer a wide selection of shades in foundations and concealers.

7. Where can I buy Canadian makeup brands online?

Canadian makeup brands are available through their official websites, as well as through online retailers such as Sephora Canada,, and Hudson’s Bay online. Some brands are also available on international platforms that ship to Canada.

8. Are makeup products more expensive in Canada compared to the US?

Prices for makeup products can be higher in Canada due to factors such as import duties, taxes, and currency exchange rates. However, shopping from Canadian brands or during sales can provide cost savings.

9. What are the best Canadian makeup brands for natural or organic products?

Brands like ILIA Beauty, RMS Beauty, and Pure Anada offer natural or organic makeup options in Canada. These brands focus on clean ingredients and sustainable packaging.

10. How do I find out if a makeup brand is truly Canadian?

To verify if a brand is Canadian, you can check the company's "About Us" section on their website, look for information on their manufacturing locations, or verify if they are registered with Canadian business directories or organizations.

11. Do Canadian makeup brands offer international shipping?

Many Canadian makeup brands do offer international shipping, allowing customers worldwide to enjoy their products. Shipping policies and rates vary by brand, so it's best to check their official websites for detailed information.

12. Are there any emerging Canadian makeup brands I should know about?

The Canadian beauty industry is continually evolving, with emerging brands like Cheekbone Beauty, Vasanti Cosmetics, and Elate Cosmetics gaining popularity for their innovative and inclusive beauty solutions.

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